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Why You Should Consider Studying Marketing At University

Marketing plays a key role in the success and prosperity of large companies. As an industry, it’s surprising that there is such a lack of students studying this at University. In fact, one study from 2014 found that only three percent of university marketing courses had international students enrolled at their University. It’s important to remind students that you can actually find work experiences with many of the largest companies in London – no matter where you’re located!

Why Marketing?

There are many reasons why you should study marketing at university. First of all, it’s an extremely versatile field that can be used in a variety of industries. Plus, with a degree in marketing, you’ll have the ability to work in a wide range of industries and positions.

Marketing is one of the most important fields in the business. It’s responsible for creating and delivering messages to audiences. This can be done through television, radio, print media, or online advertising.

Studying marketing at university will give you the skills you need to be successful in this field. In fact, according to The Guardian, “marketing graduates are now more sought after than any other kind of UK graduate.” So if your dream is to work in advertising or become a marketer yourself, studying marketing at university is the right decision!

Prospective Job Traits

If you want to work in marketing, it is important to have skills that are desirable in the market. One of the ways that you can study marketing at university is to learn about the job traits of marketing professionals.

Marketing professionals typically have a lot of initiative and creativity. They are also good problem solvers and able to think outside the box. They are also strong persuaders and know how to create winning campaigns. In order to be successful in marketing, it is therefore important to have these skills.

Studying marketing at university will also give you an extensive knowledge base on which to build your career. You will learn about different marketing theories and how they can be applied in a business setting. This knowledge will equip you with the essential skills for a successful career in marketing.

Marketing vs Advertising

Marketing is the process of creating value for a company by creating and delivering customer relationships that result in profitable business outcomes.

Advertising is the process of using communications to create demand for a product or service. It is targeted at attracting and engaging customers through the use of persuasive messages.

Students also have the chance to study both Marketing & Advertising at many UK Universities, giving students the opportunity to learn about the principles of both and allowing you to gain skills in both areas.

Advantages of a Marketing Degree

There are many reasons why studying marketing at university is a good idea. Here are a few of the most important advantages:

1. A marketing degree from a respected institution will give you a strong background in business and communication. This will make you more marketable when applying for jobs in the marketing industry.

2. A good marketing degree will teach you how to create and execute effective marketing campaigns. This knowledge is essential for any marketer looking to start their own business or work for a larger agency.

3. Are you curious about what goes into creating successful campaigns? A marketing degree from an accredited university will teach you everything from market research to copywriting to online advertising. You’ll be well-equipped to launch successful campaigns of your own!

The Next Step in the Personalisation Economy

One of the most important trends in business today is the personalization of goods and services. Marketing has become a crucial part of businesses across all industries, and studying marketing at university is the next step in this trend.

Marketing has become a complex field that requires skills in both marketing research and marketing strategy. Studying marketing at university will give you the tools you need to know about consumer behavior, marketing communications, and market segmentation. It will also give you the ability to create successful campaigns.

Studying marketing at university will give you an edge over your competition. The personalisation economy is booming, and businesses that are ahead of the curve will be the ones that win. If you want to be a part of this growing industry, studying marketing at university is the key to success.

The Opportunity Of a Placement Year

Students that choose to study Marketing at university will have the choice of opting into a placement year which allows you to get experience in a professional work place. This is very beneficial and can be the difference between securing a job after graduation. Therefore, it is definitely a choice to consider if you choose to study Marketing at university.


When it comes to marketing, a degree will equip you with the skills and knowledge required to be successful in the field. It will teach you how to analyse customer behavior and target markets effectively which are used on a daily basis in a marketing role. Furthermore, Marketing graduates are in high demand, which means they can earn a high-end salary. Finally, Many companies are looking for marketing professionals with specialist skills, so a degree from a top university will give you an edge.